With 104 users on the platform and 91% actively engaged, Pink Gellac is nailing the use of MobieTrain in the beauty industry. They’ve achieved impressive stats: 16 training tracks with outstanding engagement, 70% of all trainings fully completed, and 910 individual reviews submitted with an average score of 4.8 out of 5 stars.
We visited the Pink Gellac store in Rotterdam to award them as the best engaged team of the company. In this article, we chat with Kirsten de Ruiter, Pink Gellac’s retail manager, about the role of MobieTrain in their company strategy and performance.
Born in The Netherlands, Pink Gellac offers products, tools, and inspiration to meet the needs of beauty lovers of all ages and tastes. Inspired by confident women and men, their collections complement the style and character of their wearers. Pink Gellac aims to provide a playground for self-expression and confidence.
With over 100 employees in more than 10 stores across The Netherlands, Belgium, and France, Pink Gellac uses MobieTrain to onboard and train their employees effectively. As new collections are launched multiple times a year and with a focus on delivering an exceptional product and customer experience, our all-in-one employee platform has become a crucial tool in their company.
Kirsten de Ruiter, Pink Gellac’s Retail Manager, shares how the team in Rotterdam could win the award for the most engaged team.
From Improving the Customer Experience to Increasing Sales in the Beauty Industry
Retail and store managers face challenges like increasing sales and improving the overall customer experience. A well-thought-out onboarding and training process is essential in achieving these targets and keeping employees motivated.
Kirsten explains what this means for Pink Gellac: “We need to provide a tailored customer experience that makes it worthwhile for our customers to visit our stores in person. Our brand focuses on the idea that nail care is a form of self-expression. Everyone is unique and has their own preferences, so our customers need to feel seen, heard, and understood, leaving the store happy, confident, and proud of their purchase.”
In the beauty industry, offering personal advice and inspiration is key to meeting the needs of beauty lovers. “Visiting our store should feel like a personal appointment and an experience. Our customers can see all the colours and try out all our products. We want to let each of them shine while staying true to themselves. Our beauty advisors engage with every type of customer, listening to their needs and providing the right advice and service.”
Product Knowledge Is More Important Than Ever
Providing the right advice and showcasing the perfect nail care products sounds easier than it is. Kirsten clarifies, “Nowadays, customers are very well-informed thanks to the information available online, including the wealth of information on our own website.”
“It’s therefore essential that our beauty advisors possess all the necessary knowledge to assist customers in the best possible way, giving them great advice and personalised service. The MobieTrain platform enables us to train our employees on how to deal with each type of customer and how to sell our products while keeping everyone updated on all (new) products.”
There’s also the social media aspect. “We have a huge fan base of over 250,000 customers who follow us on different social media channels. As a brand, we strive for consistency, so we need to ensure that the brand image we express and the story we tell online is lived by every single one of our employees. They need to be the brand ambassadors who put everything we show online into practice. The MobieTrain platform helps us build tracks that let everyone embody our Pink Gellac mission, vision, and story.”
MobieTrain as a Safeguard of Information
Many Pink Gellac employees are huge fans of the Pink Gellac products itself. That makes them eager to follow the training tracks, not only because they want to learn how to sell more but also because they’re genuinely interested in learning about the products and new developments in the industry.
Kirsten emphasises the importance of MobieTrain in their employees’ continuous learning journey. “MobieTrain safeguards all the necessary knowledge and information in one platform. Pink Gellac is a dynamic organisation, and we have been and are still experiencing tremendous growth. Recruiting, onboarding, and training our beauty advisors and new hires for the various branches play a huge role in this.”
She adds, “MobieTrain ensures that we can train our employees in a fun and engaging way, and it’s possible in the flow of work, regardless of time or location. Our store managers can easily track whether the training sessions are completed. We make time and space available for this during working hours.”
High Engagement & Fantastic Reviews
But becoming the best-engaged team doesn’t stop there. “Our beauty advisors complete many trainings voluntarily in their own time because it offers them a degree of freedom. And it’s perfectly possible because each track only takes a few minutes.”
“This is reflected in the high engagement and the fantastic reviews we receive from all our employees after completing the trainings in MobieTrain. For them, it doesn’t feel like an obligation; it’s a frequent learning experience of a few minutes that lets them grow personally and develop both their skills and knowledge within the beauty industry.”
“Such a company culture and internal motivation are a godsend for our store managers and me. Happy employees make happy customers, driving better results and increasing sales. And that’s what makes me even happier as a retail manager,” Kirsten ends with a laugh.
Want to read more? Discover the interview with Michelle, training content creator at Pink Gellac: https://www.mobietrain.com/training/using-mobietrains-cms-tips-from-pink-gellac/
Do you want to elevate your employee and customer experience too? Let’s have a chat and explore the possibilities of MobieTrain firsthand. You could be next year’s award-winning team! Request your free demo right here: https://www.mobietrain.com/request-a-demo/
